Big shout out to Debi Davis for producing this show!
With her 8 arms, she made everything come together for this on-location show!
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NOD3x can easily be setup as a brand listening tool by simply starting a new project with your brand hashtag (and or keyword). NOD3x will then collect all the posts where your brand is mentioned, and just to make everything easy you can interact with those brand mention posts directly from your dashboardBen mentioned that SocialMention.com & Topsy work great. In addition, Socialmention.com allows you to set up an RSS feed once you set up a query. If you then “daisy-chain” that together with Sprout Social & Hootsuite or Feedly to blast it out, you have a powerful “dual tool”. We also discussed the importance finding Communities (especially on Google Plus) Finding a like-minded Community is key and then building relationships with like-minded people within that community! Identify the people sharing quality content & who has their finger on the pulse within your industry. It makes it very easy for anyone to curate content and share timely & relevant content. Before you can really find the best way to mine or find information, you need to determine the key words and phrases that are most crucial to your search. You also need to determine exactly what outcome you are looking for and make sure it’s aligned with your online message and purpose. So before you even begin your search you need to ask yourself (or your client):
“What is your goal, what are you listening for & what are you doing with that information?”Once you've determine the "What" items listed above, you'll need to plan the best way to share that information. Eric offered some great advice when sharing information. He’s a huge fan of Jay Baer’s credo “And therefore” For instance, when you find a great piece of information that’s aligned with your message, you can hit the “share” button, drop in the link, describe the info you and sharing and then add your commentary and analysis (...and therefore) of that information. And here's where I'm going to shame you into action: please tag the person whose information you are sharing! Most likely that person also has a search set up for when their name is mentioned but what a great way to speed up the process of engagement by making it easy for them to see that you like their work! And that you are actively sharing it. Lift Someone Up! (or, as I like to call it “Let me build you up, Buttercup” Time!) Another great piece of advice for sharing: Make sure it’s lifting someone up! Either by promoting the person who shared it or wrote it or even by tagging someone in the post (comment) with a message that this is something that they might like or is something of interest to them! We also had a great discussion around the subject of Automation which resulted in this great quote from Rebekah
Make sure to take the time to properly craft a post that is specifically tailored for each network. Automation doesn’t always translate.Another great piece of advice from Rebekah: You don’t have to be everything to everyone everywhere. Identify where your market is spending time and where your time is best spent. BOOM! Another question that came up is “Best Time to Post” – this is a loaded question since it is such an individual recipe for each person. Make sure to click in at Minute 29:15 – all I can say about that is .. Save the Unicorns! I know I’ve beleaguered this point already (but with good reason). In addition to that the awesome Save The Unicorns rant (SO TRUE!), Stephan reiterated that you really do need to understand your purpose. It’s not just “post it and see what happens”… you need an intention. Start with your outcome (conversation, click throughs, engagement) and then you can figure out WHEN your audience is there online. Consider the type of devices they will be on and the time zones when they will be engaged. For instance, if you want someone to click through and buy something, don’t post when the audience is not able to click through. Ie: It’s traffic time and they are driving (and should NOT be clicking to buy at that time). You may get great engagement at 6pm ET but actual purchases might not start until they have time to sit down in front of their 10pm ET. Rebekah gave another example: If your target audience is Moms, then posting before 8am may not be a good idea since they might be getting their kids ready for school, etc. Eric also made a great point to pay attention that timing changes over time! Is that an oxymoron? NO! Pay attention to trends – what worked last year may not work this year! Bottom line: Test test test! Watch your analytics. It’s all trial & error and testing. It’s all about understanding who your target market is and when they are spending their time online.
FYI, make sure to check out the SteadyDemand.com Pro Tool - it gauges Google Plus activity (including time of day) with great accuracy. You’ll be able to see how your audience is reacting to your posts & the post types.A question was raised from the audience about Shoppable Hangouts! We decided to do a little predicting about the launch for the general public. Eric predicts that these new hangouts will have icons where you can click on an item, a separate page opens & you can purchase the item showcased! Imagine using this for product launches, Kickstarter campaigns and more. We also had a moment of imagining combining this with the NFL Draft. (That’s for you, Sunny Cadwallader!) Eric’s Prediction Date: September 17th Ben’s Prediction Date: Sometime between December 2014 and January 2015 Mia’s Prediction Date: Sometime between October and November 2014 The Fine Balance of Marketing & Promotion: We had some great conversation around the topic of self promotion. Not only WHAT the message should be but when. Ben made a good point the we all have that need to share with people what’s going on and that means part of our job (if we are building our own brand) is marketing what we do. The “When” part is where some people go astray. Build relationships, engage and share other’s info; build that trust and prove your authenticity. You have to earn the right to share that kind of content that promotes your business. You need to build the relationship & make those connections. Build a community that really cares what you are talking about and what products/services you offer. Then it’s time to say “Hey! This is what I do!” I know, it’s tough to find the balance and I could tell by some of the audience comments during the show that many people are scared to start “showcasing their shiny”. But, as Rebekah so nicely put it.. You can’t keep yourself a secret! If people don’t know what you do, how can they support your business? They need to know how to refer you, share your content in a meaningful way. It’s finding the balancing act.” To add more to the point on the HOW to promote, Eric had this great piece of advice:“Show what you do while publicly helping others”. It’s all about when and how you do it. Not with just link dumping . Tell people what you do – put it in the context of a conversation. Be sure to click through to Ben’s Call To Action for the Audience Members at and then check out the comments to see who responded with their business information!
Want to know what Platforms these Experts prefer? Well here you go!Stephan: Google Plus, Twitter, Email Rebekah: Depending on your goals but from traffic point of view: Google Plus, Pinterest, Twitter Eric: Google Plus, Twitter & Linked In. Eric made the good point that many decision makers are on LinkedIn. Ben: Google Plus & LinkedIn. He also gave a great tip about a business card exchange service called connect.data.com (a free service from SalesForce) He’s connected with Fortune 500 companies on a consistent basis and found decision makers! BatCrapCrazy & Call To Action Moments Eric – He’s crazy about the Carribean (go check out his description) Eric’s call to action – what’s all this advice going to do for you? What’s going to make this advice work for you? Find YOUR answer, what makes it work for you? Check him out at Stonetemple.com +EricEnge Ben went with 2 calls to action: 1. Take 45 minutes and make your own read of the day – do something awesome & creative!! Helps you build you brand & reputation. 2. Check out Version 2.0 of ProTool for Steadydemand.com – click on Pro – they need users to get in there & give them feedback Stephan's BatCrapCrazy and Call To Action are the same – he’s uber excited about his next two books for Google Plus Pro Tips. Go get some knowledge! Rebekah is BatCrapCrazy for local businesses with amazing customer service. Her local vet did a great job with her 4 legged kids!! Rebekah’s CTA: Give a shout out to your favorite local businesses in the comments, go tell them how amazing they are! Rebekahradice.com My extra advice, make sure to write a recommendation for them either on their Google Local Page, on Facebook or on Yelp!
We have to be concerned about the footprint & the impact we leave. We need to wake up; something is going to change if we don’t. We can take control of the change and mitigate some of the risks of living recklessly as a culture. We can create a positive effect moving forward.And Wayne is going to address all of that with his new show! Stay tuned and also make sure to check out all the great videos on his YouTube channel - talk about getting your learn on! Wayne Nix Our other Wayne has a varied history as well – he is a trained neonatal nurse by trade which brings an interesting perspective Wayne has also experienced personal tragedy which led to time off and he took to gardening which really changed his mindset! This led to the local farmers market and to… fresh eggs. He noticed the amazing difference between commercial eggs and farm fresh eggs. The snowball effect continued – Wayne’s curiosity continued and which led to learning about hybrid seeds and heirloom seeds. Wayne's passion & enthusiasm is infectious! He filled us in on how amazing hybrid seeds are & that they regenerate – combine that with the right type soil and the effect is amazing. As Wayne put it "You feel better from the great produce and you accomplish something." Another great tip from Wayne each state has an Agricultural Department where you can find a ton of Plant Soil & Grow tips and also get your soil tested. You can also grow herbs on your kitchen counter. And I'm so excited that Wayne N. is bringing his message to the airwaves with "Lookin for Good Cookin", a weekly Hangout On Air Program highlighting stories of products, people and recipes from his home state of Louisiana
Great info & simple tips:
Organic: For those of us that feel the meaning of Organic is a little complicated, Shawna simplified it: No chemicals or less chemicals. When you shop for soil, just make sure it’s organic and it really helps to grow stronger plantsMake that Change! I also got some serious learn on when Shawna talked about one of the biggest changes that her family made which was to give up paper towels completely. Now before you get all fussy and freak out – listen to the reason why and how NON sustainable the paper towel industry is! The trees grown for paper towels have excessive chemicals injected into them. While trees are a renewable resource, the process in making paper towels is not. It involves massive amounts of water and usage of bleach (resulting in whitest of white paper towels). The entire process to get to a single paper towel is quite complicated. She uses white towels now – it took a while to get her family adapted but they’ve done it! Composting: Wayne Nix recommends it! He’s saving money and regenerating it in his own back yard. Wayne Meador also recommended … worms! You can easily have a small bucket of compost with composting worms. They produce “vermicomposting” or “worm casting”. … Guess what that really means... Worm POOP! Check out RedWorms Express and get your worm on!! Use Wayne’s code : AWORLD4CHANGE for a 10% discount (not an affiliate code, FYI) And then go play in the dirt! Mix in organic dirt & you have quick non-odor compost. Cleaning Tips: Wayne N. grows loofah & you can use that for cleaning. But be careful – it can be invasive so get ready for a serious clean house! ACHOO! Here is another HUUUUUGE tip for people with allergies: Eat Local Raw Honey. When you consume it, you are eating the local plants in your area & helps with your allergies. It physically makes you feel better! (NOTE: It needs to be raw, not cooked – raw honey has the pollen bits/good junk in it) Wayne Meador’s tip: He leaves his coffee cup out overnight and it collects pollen & then just pours himself a nice helping of coffee with a side of healthy pollen. Pollinators – sounds serious, right?! It’s far more than just bees. Shawna filled us in that magnolias are blooming now & what these are pollinated by beetles. Others in the Pollinator Category are butterflies & hummingbirds. Shawna’s goal this year is to start an initiative where more people are growing Pollinator foods. And she’s not alone! She was recently contacted by Brookfield Zoo and they are also on the Pollinator kick. Their dream is to building a “pollinator Corridor” from Chicago to St. Louis. Shawna feels that this could help with the 9bilion people who need food by 2050. Not to scare you all but if we continue to eliminator our pollinators, we also eliminate 25-40 of our food that is no longer available Pollinator Action Step: A simple container with flowering plants. That’s it! It’s great way to make your space beautiful and help your community and the world around you. Coffee Drinker? GREAT TIP from Wayne Meador – buy bamboo coffee filters! Buy on Amazon.com Dustin Stout also mentioned that using a French Press is even better.. NO FILTERS! Go HEMP! We touched briefly on Hemp and could definitely do a whole show on it! Hemp is a miracle product that has more uses than can be listed in 10 blogposts! Do you research but for starters, here are a few products: hemp seed foods, hemp oil, wax, resin, rope, cloth, pulp, paper, fuel, body products. How to get others involved? - Focus on the pain point that everyone has which is usually money. - Live by example, eventually others will follow. - It’s cheaper to grow your own organic food.. if you can! - Wayne Nix’s great point – if you spend money on the food, you will spend less on medication. And he knows – he’s been in the medical industry! The Next Generation: Children that are raised with the right message about the environment make an effort! Both Shawna and I agree – our generation is a perfect example of this with the “Give a Hoot, don’t pollute” commercials and the poignant Native American crying commercial (are you old enough to remember that?! I am!) Check out the Panel Bat Crap Crazy Moments & Call to Action: Shawna Coronado: She’s writing several books including a tome on Vertical & Living Walls with tips on how to grow Pollinator & Aphrodisiac Gardens (how fun!) She’s also doing a ton of Eco Travel – she recently hugged a Giant Sequoia. Shawna is Bat Crap Crazy for the ongoing green initative & getting people to change live socially good & to do it the right way Wayne Meador is Bat Crap Crazy about making a difference & leaving a positive impact. We all need to do that – we all leave a ripple with our life and we can either be a positive one or a negative one – that’s our choice! Wayne is also nutty for his favorite 5 gardeners & you need to follow them! Paradise Lot is another great thing that Wayne loves. A sustainable living facility in the City – a very cool book! Oh, and Wayne is going to help out a friend – Go for Green Living – they will be talking about solar panels, aquaponics, homesteading topics, forging knives. Check it out. Wayne Nix is Bat Crap Crazy for teaching & cooking and is doing that through Looking for Good Cooking – get back to being human again! Here's the event link Mia’s Bat Crap Crazy is the Elephant Sanctuary in Tennessee. And her new show with Chef Dennis Littley called Food & Booze. Tons of Fun Info in no particular order: 22 Natural Ways To Repel Insects Cradle To Cradle - Remaking the Way We Make Things - by William McDonough and Michael Braungart How To Plant a Vertical Strawberry Planter - https://youtu.be/DrafBnSpvwU